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Community Manager Appreciation Day: Pros and Cons of Community Managemnt
Guest Post by: Dan HarrisWith the second annual community manager appreciation day just around the corner, I thought it would be a good time to sit back and take a look at he pros and cons that come...
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15 Essential Articles for Online Community Managers #CMAD
To celebrate the second annual Community Manager Appreciation Day, we’ve brought together 15 essential articles for online community managers and social media managers. From why community managers...
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Social Media Case Study – Wrigleys Extra v Polo Mints
Guest Post by: Jon StokesA few months ago I came across a blog post which compared Nestle’sPolo Mint social media campaign to that of Mars– owned chewing gum brand Wrigley’s Extra.Now that the...
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Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life
Guest Post by: Jon StokesMost Facebook users will have heard of FarmVille, one of the most popular games on the social network, with almost 47 million monthly active users. And as social gaming has a...
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Bright Lights Project: MySpace
The facts speak for the themselves: Rupert Murdoch's News Corp. bought MySpace in 2005 for $580 million and is selling it this week to Specific Media for $35 million. It made its purchase price back...
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The Next Revolution?
Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz...
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To Really Understand Social Media, You Must Also Understand Online Communities
It is very easy to get excited by social media. By “Likes” and “Follows”. To think about the tools you can use. To worry about creating content. To feel you must rush to be on the latest platform or...
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GetSatisfaction: the Controversy Cannot Hide the Facts
If you follow the news you know that GetSatisfaction was acquired by Sprinklr last week (link to press coverage).Almost immediately the press and analysts went into congratulatory overdrive on a great...
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ICYMM: Communities Are What You Need – Trust Me!
I have been saying for a very, very long time (back in 2001 I wrote a research note for Gartner, and in 2003 Michael Maoz and I spoke about this already at the conferences… and, oh yeah – in the late...
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Online Communities: Help Your Customers Help Each Other
I originally wrote today's post for CallidusCloud CX; it appeared on their blog on May 23, 2017.In this very social world, customers have a lot of options when it comes to getting support from...
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