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Understanding Communities through Ethnography

Guest Post by: Dhiren (Market Sentinel) Ethnography promises new insights for companies seeking to understand communities. A few weeks ago I caught up with ethnographer and technology researcher Tricia...

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Next Step for Organizations in Social Media Is Leadership

In the current landscape lots of companies are listening to their communities, and some are participating but few are providing the leadership required to cultivate, nurture and shape that community...

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Starting a Movement Is Social Leadership

I wrote recently that about the next important step for organizations to learn on the social web is leadership. I had characterized it as cultural leadership inspired in many ways by Reed Hastings (the...

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Community Manager Appreciation Day: Pros and Cons of Community Managemnt

Guest Post by: Dan HarrisWith the second annual community manager appreciation day just around the corner, I thought it would be a good time to sit back and take a look at he pros and cons that come...

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15 Essential Articles for Online Community Managers #CMAD

To celebrate the second annual Community Manager Appreciation Day, we’ve brought together 15 essential articles for online community managers and social media managers. From why community managers...

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Social Media Case Study – Wrigleys Extra v Polo Mints

Guest Post by: Jon StokesA few months ago I came across a blog post which compared Nestle’sPolo Mint social media campaign to that of Mars– owned chewing gum brand Wrigley’s Extra.Now that the...

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Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life

Guest Post by: Jon StokesMost Facebook users will have heard of FarmVille, one of the most popular games on the social network, with almost 47 million monthly active users. And as social gaming has a...

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Bright Lights Project: MySpace

The facts speak for the themselves: Rupert Murdoch's News Corp. bought MySpace in 2005 for $580 million and is selling it this week to Specific Media for $35 million. It made its purchase price back...

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The Next Revolution?

Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz...

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To Really Understand Social Media, You Must Also Understand Online Communities

It is very easy to get excited by social media. By “Likes” and “Follows”. To think about the tools you can use. To worry about creating content. To feel you must rush to be on the latest platform or...

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GetSatisfaction: the Controversy Cannot Hide the Facts

If you follow the news you know that GetSatisfaction was acquired by Sprinklr last week (link to press coverage).Almost immediately the press and analysts went into congratulatory overdrive on a great...

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ICYMM: Communities Are What You Need – Trust Me!

I have been saying for a very, very long time (back in 2001 I wrote a research note for Gartner, and in 2003 Michael Maoz and I spoke about this already at the conferences… and, oh yeah – in the late...

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Community Manager Appreciation Day: Pros and Cons of Community Managemnt

Guest Post by: Dan HarrisWith the second annual community manager appreciation day just around the corner, I thought it would be a good time to sit back and take a look at he pros and cons that come...

View Article


Image may be NSFW.
Clik here to view.

15 Essential Articles for Online Community Managers #CMAD

To celebrate the second annual Community Manager Appreciation Day, we’ve brought together 15 essential articles for online community managers and social media managers. From why community managers...

View Article

Image may be NSFW.
Clik here to view.

Social Media Case Study – Wrigleys Extra v Polo Mints

Guest Post by: Jon StokesA few months ago I came across a blog post which compared Nestle’sPolo Mint social media campaign to that of Mars– owned chewing gum brand Wrigley’s Extra.Now that the...

View Article


Image may be NSFW.
Clik here to view.

Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life

Guest Post by: Jon StokesMost Facebook users will have heard of FarmVille, one of the most popular games on the social network, with almost 47 million monthly active users. And as social gaming has a...

View Article

Image may be NSFW.
Clik here to view.

Bright Lights Project: MySpace

The facts speak for the themselves: Rupert Murdoch's News Corp. bought MySpace in 2005 for $580 million and is selling it this week to Specific Media for $35 million. It made its purchase price back...

View Article


Image may be NSFW.
Clik here to view.

The Next Revolution?

Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz...

View Article

Image may be NSFW.
Clik here to view.

To Really Understand Social Media, You Must Also Understand Online Communities

It is very easy to get excited by social media. By “Likes” and “Follows”. To think about the tools you can use. To worry about creating content. To feel you must rush to be on the latest platform or...

View Article

Image may be NSFW.
Clik here to view.

GetSatisfaction: the Controversy Cannot Hide the Facts

If you follow the news you know that GetSatisfaction was acquired by Sprinklr last week (link to press coverage).Almost immediately the press and analysts went into congratulatory overdrive on a great...

View Article
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